I splurged on a series of 10 Emsculpt treatments this past January to try and give my flat, square Scandinavian butt a boost, despite being skeptical of any body-sculpting method that doesn't involve a gym or a scalpel - and OMG, this thing is the real deal! The treatments themselves felt *very* weird - not painful, but intense and sort of buzzy. (I also requested the setting be at 100%, so that's on me.) After about 5, I noticed that the seat of my jeans fit differently - in a good way! - and now, 3 months out, the improvement is significant. In addition to more projection and better contour, I also think the treatments improved my cellulite, which has bummed me out forever. I will absolutely be doing this annually in addition to my work in the gym to maintain the great result!